A successful calling matrix is one of the keys to achieving a superior ROI for our clients. DSG’s broad and extensive experience provides us with unique and valuable insights into donor behaviors which, when added to detailed results models (based on past giving histories, response data, age, type of phone number, gender, etc.) can ensure the best results. Once we begin working with an organization, we are able to begin creating even more sophisticated matrixes based on our own experiences and actual results. DSG’s extensive IT and flexible reporting capabilities allows us to look at data and results in a wide variety of ways, enabling our analytics team to continually perfect calling matrixes to ensure better calling results. Often we have found that our modeling also proves invaluable to an organization’s other fundraising efforts by enabling the organization to better select and target donors for specific types of appeals.