Mid-Range Donor Cultivation and Upgrade Program

In most years they make contributions of between $500 and $5,000. They give too little to receive personal attention from your development staff and too much to treat like your average direct marketing-acquired donor. As a group, they represent the greatest potential source of revenue on your database yet almost none of them have ever spoken to anyone at your organization.

DSG’s Mid-Range Donor Cultivation and Upgrade Program is specially designed to reach out to your mid-range donors. As soon as you do, you’ll start to learn more about your organization and your donors. It is also not unusual to realize $500,000 to $1,000,000 bequests during your first program year.

Results demonstrate that our uniquely donor-centric approach will:

• - Increase retention rates from this vital segment by 10% or more in the first year
• - Increase year over year revenue from this group by 10% – 25% per year
• - Identify those donors interested and capable of giving large five – seven figure gifts and bring 1 – 5 of these gifts to fruition each year.

DSG has developed systems, expertise and staffing to provide large numbers of donors with unprecedented levels of personal attention that will help your donors feel more involved, more genuinely appreciated and more connected to the activities of the organization.

To learn more about DSG’s Mid-Range Donor Program, contact us.