The Pyramid
The pyramid is a classic symbol of strength, stability, and innovation. At Donor Services Group (DSG), we have adopted its image as a symbol of our core business goal: to deliver outstanding fundraising programs with strong performance, dependable service, and innovative solutions.
“Moving people up the pyramid of giving” has become an overused metaphor in the world of fundraising. The reality, however, is that even the most established and effective organizations experience inertia, competing departmental goals and budget realities that get in the way of successfully upgrading donors.
DSG helps you overcome your obstacles to construct a fundraising plan that does more than meet monthly or annual revenue goals. Focused on personal connection and cultivation, our programs keep your donor base healthy over the long term, solidifying your base while nurturing relationships that will move donors to a higher level of philosophical and financial commitment.
Our menu of program services is designed to shepherd donors from one tier of the pyramid to the next.
DSG Traditional TM targets the large number of donors at the base of the pyramid — generally those that give less than $250 annually and have a modest commitment to your organization — offering high quality direct marketing programs at a reasonable price. We also offer an offshore call center that makes lapsed reinstatement and low dollar appeals affordable.
The Co-op was created to take selected donors acquired via traditional direct marketing efforts to the next level. The Co-op introduces significant cultivation into the solicitation process to secure larger and more frequent gifts through calling programs with a high-end touch. Hybrid introduces Co-op style cultivation with the efficiencies of a predictive dialer.
Gift Planning and Mid-Range Donor Cultivation Programs identify those donors with the means to significantly increase their financial support. Specially trained staff provides an unprecedented level of attention to educate and cultivate donors over time, resulting in important new revenue for your organization.
